Betika on Wednesday, October 16, unveiled the biggest initiative dubbed “BetikaNaCommunity”.
The initiative will see the company spend hundreds of millions towards supporting community development and helping the youth nurture talent by growing local sports- both grassroots and mainstream.
Other things targeted in the arrangement are cultural and social activities.
Speaking at a press briefing on Wednesday, Betika’s Head of Commercial Department John Mbatiah affirmed that the company was committed to supporting local sports, arts and culture.
This will be done through:
- Local sports and clubs sponsorships.
- Individual sports and talent development.
- Grow and diversify into new sports.
Renovation of community centres and sports grounds to give the youth access to decent venues. This will include lighting to allow late-night access and utilisation.
- Distributing sports equipment like uniforms, kits, balls and nets among others with the view of budding and existing teams. These were showcased at the event.
Giving trials and access to professional training to upcoming talents in collaboration with Sofapaka.
- Support the fusion of local artists through performances in sporting activities.
To help achieve this, Betika will sponsor local community football tournaments across all 47 counties.
“It gives us great joy to see our sportspeople getting a chance to showcase and grow their skills. Betika is the community and the community is Betika,” said Mbatiah.
He also promised to work with the national government, local authorities and sports personalities to help realise this dream.
This is not the first time that the company has had such initiatives spreading across the country.
Betika has in the recent past been investing heavily in grassroot football tournaments in various locations.
The sponsorships include football, cricket support, golf, Rhino charge and motocross rallying among others.
To cement the initiative, Betika boosted the sponsorship for upcoming Safari 7s that will be held between Friday, October 18, and Sunday, October 20, the RFUEA Grounds and Motocross racing at Masinga TT that will take place on Saturday, October 19, and Sunday, October 20.
The betting bookmaker has also renewed the sponsorship deal with Sofapaka worth KSh 35 million.
In support of responsible betting, Betika also unveiled a free counselling service for gamblers with betting addiction, where they can call to get free counselling services.
Here is the number – 080 0724835.
This is aimed at helping customers to bet responsibly, to avoid or overcome addiction.
The company’s renewed efforts at supporting sports and the youth, in general, have been welcomed by many, with exciting times seemingly ahead for sports lovers in the country.