Equity Group now has a new logo as the bank marks its 35th Anniversary. The new logo marks the beginning of a new identity, pertinent with its journey of transformation and regional expansion.
Additionally, the New logo draws a clearer picture of the group’s engagement in insurance, banking and investment banking. From now on, Equity will present offerings to customers under one roof, providing a buffet of services.
According to the Group CEO, the rebranding follows an extensive three-year process of reaching out its current and future segments. Moreover, the new logo puts a pin in the Bank’s modernization journey.
“The evolution of our brand is an important part of our strategy for continued market leadership. Plus, it is integral to the promise we made to all of our stakeholders when we began our journey of transformation to modernize and do all we can to get closer to and better serve our customers,” he said.